Archive for September, 2008
Have you seen Branding Only Works on Cattle?
Jonathan Salem Baskin has set up a Flickr group encouraging all to take photos of Branding Only Works on Cattle on the store shelves and send them in. 10 lucky (and random) posters will also receive the incredibly cool, limited edition Branding Only Works on Cattle t-shirt. Get out there and start shooting.
Add comment September 25, 2008
Rich Dad, Poor Dad author Robert Kiyosaki Predicted Collapse of Lehman Brothers in March 2008
Robert Kiyosaki (Rich Dad, Poor Dad) remarkably predicted the collapse of Lehman Brothers back in March 2008 on Larry King Live. Here’s his interview with Wolf Blitzer along with his additional thoughts on the housing crisis. Robert’s latest book is Rich Dad’s Increase Your Financial IQ
1 comment September 19, 2008
Great review of Branding Only Works on Cattle
Publishers Weekly ran a great review this week of Branding Only Works on Cattle by Jonathan Salem Baskin:
Branding Only Works on Cattle: The New Way to Get Known (and Drive Your Competitors Crazy) Jonathan Salem Baskin
Branding expert Baskin plays the merry iconoclast in this witty guide that marshals the latest research and a good serving of common sense to debunk branding’s many myths. The author’s claim that “branding is a waste of money” is likely to be controversial, but his research is sound and persuasive: he covers the failure of the Gap’s Red campaign, the useless Burger King mascot, why Starbucks’ success has nothing to do with branding, and he revisits Coke and Pepsi’s rivalry, which culminated in their multimillion-dollar dueling ads featuring Britney Spears and Christina Aguilera that had scant effect on sales. Baskin’s understanding of consumer behavior is nuanced and sophisticated, as are his explanations for why branding myths have so perniciously persisted (he draws parallels between the longevity of outmoded marketing strategies and that of Ptolemy’s geocentric concept of the universe). Baskin is impatient with the resources and energy poured into branding, and readers will be, too, when they realize how little it influences consumer choices—and his well-reasoned, well-written book will garner him a wide and appreciative audience. (Sept.)
1 comment September 9, 2008
