Archive for October, 2008

Robert Kiyosaki on Fox Business

Robert Kiyosaki (Rich Dad, Poor Dad) was on Fox Business’ Happy Hour yesterday talking about getting a loan and when banks might start lending again…

more about “Robert Kiyosaki on Fox Business“, posted with vodpod

 

Add comment October 31, 2008

Have a chat with Harold Sirkin about Globality

Harold Sirkin will take part in a Washington Post Book World live chat on Monday,November 3 at 2:00 pm ET to discuss GLOBALITY: Competing with Everyone from Everywhere for Everything…which recently topped the Post’s bestsellers list.  You can submit your questions now or stop by on Monday afternoon to take part! 

Add comment October 30, 2008

Globality is #1 in Washington

GLOBALITY is # 1 on the Washington Post Bestsellers List (non-fiction).  Clearly, readers are looking for a deeper explanation of how the rise (and fall) of developing nations is affecting the US economy and GLOBALITY is the answer.

Add comment October 28, 2008

Get Your Brand…in 30 seconds…for free!

As a public service in these difficult economic times, brand marketing expert Jonathan Salem Baskin has debuted a state-of-the-art branding widget that is guaranteed to give businesses an expert brand position in about 30 seconds…for free.
He’s done so by distilling the approaches, methodologies, acronyms, slide presentations, heft 3-ring binders, metaphors, analogies, and the occasional mime performance of the world’s leading brand consultancies, academic programs, and expert raconteurs into 10 multiple-choice questions.
Click here to go through them in 30 seconds, and the branding widget will provide an expert recommendation that is guaranteed to be as insightful and useful as one costing tons of dough.
Jonathan is the author of the recently published, critically-acclaimed, and highly entertaining Branding Only Works on Cattle, for which he also released the first in a series of humorous songs (a song about a sock puppet driving traffic on YouTube?  Clearly, it’s a must see).   Also, he blogs daily about the fantastic and foolish in brand marketing at Dim Bulb.
Just click here to get started.
 

Add comment October 22, 2008

A soundtrack to Branding Only Works Cattle…

Jonathan Salem Baskin has unleashed a brilliant (and hilarious) new video, The Sock Puppet Blues, which is a great companion piece to his book Branding Only Works Cattle.    You can also download the song here.

Add comment October 13, 2008

How low can we go?

“How low can we go” seems to be the theme of the current economic and financial crisis. While markets plummet and everyone is looking for sound advice, we here at Business Plus thought it prudent to pull together our smartest selection of finance titles and share them with you in one place:

Game Over by Stephen Leeb, coming in January 2009 http://www.hachettebookgroupusa.com/books_9780446544801.htm

Robert Kiyosaki’s Rich Dad’s Financial IQ (newly revised and updated!) http://www.hachettebookgroupusa.com/books_9781600242601.htm

Rich Dad Advisor Michael Maloney’s Guide to Investing in Gold and Silver http://www.hachettebookgroupusa.com/books_9780446510998.htm

Doug Andrew’s Last Chance Millionaire http://www.hachettebookgroupusa.com/books_9780446510998.htm

Doug Andrew’s Missed Fortune 101 http://www.hachettebookgroupusa.com/books_9780446576574.htm

Add comment October 10, 2008

Globality video on Bnet.com

Here’s a great video from Bnet.com’s Business Book Briefs featuring James Hemerling discussing the book GLOBALITY: Competing with Everyone from Everywhere for Everything

more about “Globality by Harold Sirkin, James Hem…“, posted with vodpod

 

 

Add comment October 8, 2008

Chris Brogan weighs in on Baskin’s Branding

Chris Brogan takes a look at  Jonathan Salem Baskin’s Branding Only Works on Cattle today saying, “By the end, I really loved the ideas, and I came away really reconsidering some of how I talk about marketing and have shifted a little bit of what I say when advising people about social media strategy for business.”

Add comment October 3, 2008


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