Posts filed under 'Branding Only Works on Cattle'
The Economist reviews Branding Only Works on Cattle
The Economist gives Jonathan Salem Baskin’s “Branding Only Works on Cattle” a great review. For more from Mr. Baskin, be sure to check out the excellent Dim Bulb blog.

Add comment August 11, 2009
Brand on the Run
The soundtrack to Branding Only Works on Cattle is a little bit longer now with the addition of Jonathan Salem Baskin’s new song “Brand on the Run.” Brand on the Run tells the sad story of a marketing engagement gone bad, sung by a heartbroken brand in a retroelectro-acidbluesy style. Go have a listen…or a download…you’ll love it.
And while you’re there, take a look at the other freebies Mr. Baskin is offering including the chapter “Games As Purpose, Not Distraction.”
Add comment December 2, 2008
A soundtrack to Branding Only Works Cattle…
Jonathan Salem Baskin has unleashed a brilliant (and hilarious) new video, The Sock Puppet Blues, which is a great companion piece to his book Branding Only Works Cattle. You can also download the song here.
Add comment October 13, 2008
Chris Brogan weighs in on Baskin’s Branding
Chris Brogan takes a look at Jonathan Salem Baskin’s Branding Only Works on Cattle today saying, “By the end, I really loved the ideas, and I came away really reconsidering some of how I talk about marketing and have shifted a little bit of what I say when advising people about social media strategy for business.”
Add comment October 3, 2008
Have you seen Branding Only Works on Cattle?
Jonathan Salem Baskin has set up a Flickr group encouraging all to take photos of Branding Only Works on Cattle on the store shelves and send them in. 10 lucky (and random) posters will also receive the incredibly cool, limited edition Branding Only Works on Cattle t-shirt. Get out there and start shooting.

Add comment September 25, 2008
